December 1, 2020

Maison Chloé to Open During Couture Week

PARIS — Among highlights in the jam-packed couture Paris Couture Week schedule, Chloé on July 2 will throw a housewarming party for its new multifunctional cultural space, Maison Chloé, kicking off with the inaugural temporary exhibition, “Femininities — Guy Bourdin.”
Located at 28 Rue de La Baume in the 8th arrondissement, a hop away from the brand’s headquarters on Avenue Percier, the lovingly restored, five-story, Haussmann-style building (think light herringbone parquet flooring and marble fireplaces) will have both a public and private function. It is home to the Chloé showrooms, VIP fitting rooms and working archives, but also boasts exhibition halls and events spaces, with a program of exhibitions designed to create a dialogue and provoke reflections around the subject of femininity and the story of the Chloé girl.
“Chloé girls now have a maison,” said Geoffroy de la Bourdonnaye, the brand’s chief executive officer. He described the site as being “open to all artistic expression [around femininity], a canvas of feminine freedom open to the world.”
“[House founder] Gaby Aghion dared to challenge the haute couture status. She hired haute couture talents to invent luxury ready-to-wear. She wanted to be independent, to work, but also look feminine and elegant therefore she injected

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