May 12, 2021

French Fashion Federation Simplifies Name, Unveils Logo

NAME ON: Let’s face it, the full name of the French fashion federation, La Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode, is a bit of a mouthful, especially for non-French speakers.
Make that its former name, with the implementation today by the federation of a more manageable, condensed version of its moniker that still captures what it’s about: La Fédération de la Haute Couture et de la Mode. As reported, a new logo has also been created.
Behind the decision to transform the name, explained Pascal Morand, the federation’s executive president, was the federation’s executive body. The committee is headed by federation president, Ralph Toledano, with as its members Morand, Sidney Toledano, president and chief executive officer of Christian Dior Couture; Bruno Pavlovsky, president of global fashion at Chanel; Guillaume de Seynes, executive vice president of Hermès International, and Francesca Bellettini, president and chief executive officer of Yves Saint Laurent.
The federation has under its umbrella three trade associations whose names will remain unchanged: the Chambre Syndicale de la Haute Couture, also presided over by Ralph Toledano; the Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode, headed by Pavlovsky; and the Chambre Syndicale

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