January 19, 2021

Clarins Develops Sustainable Alcohol for Fragrances

PARIS — Clarins Fragrance Group is taking a sustainable tack to the development of alcohol used in its perfumes.
The parent of brands including Thierry Mugler and Azzaro said Thursday that it is involved in a program aimed at producing such alcohol in a manner that meets increasingly strict environmental and social requirements.
“We’ve been working on that idea for three years now,” Sandrine Groslier, president of Clarins Fragrance Group, told WWD, adding that the idea was spawned en route back from Brazil. “There, eco-consciousness is more important than ever.”
In order to ecologically produce sugar beets destined for alcohol production, a key ingredient in perfume formulas, Clarins has teamed with the Remicourt farm in France’s Amifontaine region, near Reims, to create a balanced ecosystem at the production site that protects and regenerates the environment.
The way the agro-forestry domain operates is to use nature’s “free services,” which involves combining trees and bushes with the sugar beets over a long term. “The goals are to promote biodiversity and positive interactions between agriculture and nature, as well as reestablish an ecosystem that balances itself in a natural, intelligent way,” Clarins said.
Last December, almost 2,200 trees — including alders, cherry trees, hornbeams and dogwoods — were planted on a

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