January 27, 2021

Zimmermann Sisters Host Dinner in London

BRUTON BOUND: Margot Robbie joined sisters Nicky and Simone Zimmermann to mark the upcoming launch of their first London store. The Australian swimwear and ready-to-wear brand Zimmermann will plant its flag on Bruton Street in Mayfair at the end of July.
“The U.K. market has always been a key market,” said Nicky Zimmermann during a dinner at 5 Hertford Street in London on Tuesday evening. “We’re definitely in the market for girls who love feminine clothing — it’s very much what we do and London is a very familiar town to us.”
The label is stocked at Selfridges, Matchesfashion.com and Net-a-porter, and bestsellers include the feminine silk georgette dresses.
Housed in a former art gallery at 23a Bruton Street, the boutique will span two floors and was designed by Don McQualter. The store will carry the brand’s swim 2017 range and rtw fall 2017. There are also plans to launch a shop next month in Miami and in New York’s Meatpacking District in August. The label also plans to mount a pop-up at Colette in Paris.
Launched in 1991, the brand has 23 global stores and units in California, New York and Florida.
Zimmermann has also teamed with Cutler and Gross on a capsule range of

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