January 21, 2021

Dr. Lancer, Ryan Seacrest Create Men’s Grooming Line

Dr. Harold Lancer is about to unveil two projects with vastly different price points — a men’s range with Ryan Seacrest that starts at $10 and a $1,000 Lancer Legacy Youth Treatment — to cater to an even wider demographic.
A dual focus on entering the masstige sector and growing his core skin-care range with the addition of super luxe products is what Lancer hopes will propel his business to the next level — starting with Polished by Dr. Lancer, a joint venture with Seacrest.
For his part, Seacrest said, “[Lancer] started as my dermatologist, but over the last decade, Harold and I became friends. We talked about business, culture and life. A few years ago, we decided to invest in a new venture together and it’s already been a terrific experience and success. We developed Polished by Dr. Lancer to create a science-backed men’s skin-care system that any man can use and benefit from, which — in the end — would help boost their confidence by looking and feeling great.”
Lancer teamed with Seacrest to co-create the five-product grooming line in an effort to attract a male customer. It will be brought to market by Bonfire Enterprises, an incubation affiliate of direct marketing company

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