January 25, 2021

Meet the Young French Designer Dressing the Hôtel de Crillon

PARIS — One evening in 2015, Hugo Matha was having a drink at a café, telling a friend that he wanted to design uniforms. A man sitting nearby overheard the conversation and came over to ask him who he was.
They exchanged details — the other man, Jacques Oudinot, was already tapped to be the director in charge of operations of the Hôtel de Crillon, owned by the Rosewood hotelier group, whose renovation was well under way but many months away from completion. The deal was sealed not long after.
At the time, Matha was already making a name for himself in accessories, thanks to his treatment of the clutch as an objet d’art, mixing Plexiglas with exotic leathers, flexible stone or precious woods. The son of winemakers from the Aveyron region in central France, he studied women’s wear design at the Duperré school in Paris before friends convinced him to launch a brand based on the accessories he’d presented alongside his graduate collection.
Soon, a cadre of influential wearers were carrying them. Retailers were supportive: Colette stocked him from his first season and Moda Operandi selected him for a trunk show. Matha was nominated for the ANDAM awards in 2015 and 2016,

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