January 19, 2021

Le Métier de Beauté Hoped to Grow Business With QVC Launch

Le Métier de Beauté is on the fast track to growth, thanks to its launch later this week on QVC.
Industry sources estimate the luxury beauty brand generates about $20 million in annual retail sales, primarily from its brick-and-mortar business at Neiman Marcus. Le Métier is in all but five of Neiman’s doors, as well as Bergdorf Goodman. That number is set to increase in the brand’s first year on QVC, with industry sources projecting another $10 million in sales coming from the home shopping network alone.
The nine-year-old company has grown its business with a strong emphasis on brick-and-mortar strategy. Chief executive officer Richard Blanch told WWD that Le Métier has seen 100 percent same-store growth in its Neiman Marcus doors this year. Aside from Neiman Marcus and Bergdorf Goodman, Le Métier grew internationally last year, launching in 26 Space NK doors in the U.K. It is also available on Net-a-porter.
Le Métier makes luxe, hybrid skin-care and makeup products that offer instant gratification and long-term results, and most customers — said Blanch — are luxury shoppers who have discovered the brand in their local Neiman Marcus stores and then stay loyal once they try it. Launching on QVC, said Blanch, is

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