From the Supreme Brick to the Christopher Kane’s cable ties, fashion has long found beauty, humour – and profit – in putting an expensive spin on everyday objects
Good design, it is said, should render an object invisible. Until you whack a designer logo on it, at which point it becomes the opposite: a talking point, a must-have, and (in this instance) the only Prada item that you could conceivably afford.
That, we’ll hazard, is the thinking behind its oversized silver paperclip, a snip at $185 (£145), and the latest in a litany of designer accessories inspired by the mundane and the everyday. In fairness, it’s a money clip with a logo, but everyone knows money clips are for rich people (people who deal exclusively in notes) so the irony is still there.