January 21, 2021

Paris Kicks Its Heels Off at Birkenstock

HAPPY FEET: It was the perfect day to be wearing Birkenstocks. With Paris in gridlock thanks to the conjoined influence of its 2024 bid to host the Summer Olympic Games and the Gay Pride parade, the fashion set spent much of their day on foot.
“I don’t know if we’re part of fashion, but we’re part of the fashion industry,” chief executive officer Oliver Reichert said. “So here we are in Paris, having some drinks and having a nice time.”
The comfortable footwear brand invited one and all to step away from the hectic pace in a temporary Orangerie set-up in the Tuileries Garden, complete with soothing pebbled rivers, grassy stretches, the newly launched natural cosmetics and the comfortable beds it also produces, and, of course, the full footwear range Birkenstock has to offer.
On display was an array of styles, from the Red Dot Design Award-winning extruded EVA to the classic two-buckle designs to more unexpected ones, such as a knee-high hiking boot.
Top of the class were models that fused past and future with tech-looking materials dressing the traditional cork foot bed; colored outsoles, metallic leather uppers and new buckle shapes, and studded styles, particularly tricky to execute as the metal needed

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