January 19, 2021

Mr and Mrs Italy to Open Stores in Beijing, Miami and Hong Kong

The luxury utilitarian outerwear company Mr and Mrs Italy will be opening stores in Beijing and Miami, and has aims to double sales to $100 million in the next five years.
In New York from the company’s headquarters in Rimini, Italy, creative director Geraldina Bassani Antivari detailed some of the brand’s plans. Since joining the company four years ago, sales have increased from $1.5 million to $47 million. Now the goal is to hit $100 million by 2021, she said. She praised chief executive officer and owner Andrea Bucalossi for being “highly organized” and “having that Italian vibe of doing and moving and being quick and fast. Managing sku’s for him is a daily war.”
The eight to 10 producers in Italy that the company relies on know they need to continually research new techniques, cuts and furs. “We don’t want to work with companies that don’t respect the ethical laws,” Antivari said. “We work very closely with all of our wholesalers because we want to be one of those companies that gives service or something that was made for New York or for China.”
Researching military uniforms is a recurrent practice for her to get a better understanding of functionality. But those

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