January 26, 2021

Maison Standards Innovates With “Pay What You Want” Model

THE PRICE IS RIGHT: French label Maison Standards, which operates on a direct-to-consumer model offering high-end, seasonless basics, is eschewing the summer sale model in favor of a “pay what you want” policy on a selection of end-of-line products.
“We’re taking advantage of the sales period to talk about our model,” explained brand founder Uriel Karsenti. “It’s about putting the accent on transparency and the true value of the product.”
It is the second time the brand has undertaken such an initiative, after it debuted the concept in January. “Consumers easily adhered to the concept,” said Karsenti. “They were happy to participate, and we recruited 40 percent of new consumers.”
The current campaign runs on the brand’s website from today until the end of the month, with consumers encouraged to choose between three different prices for each product included in the offer.
The basic level covers cost of the item and its transport, a second price band integrates development costs and salaries, while the third allows the brand to finance new developments.
This means at the lowest level, a simple cotton t-shirt for women starts at 29 euros, or $32 at current exchange, and its price rises to 38 euros, or $42, for customers who

Follow WWD on Twitter or become a fan on Facebook.

Read More…