May 12, 2021

Nike Should Have Markelle Fultz Wear These Sneakers When He Makes His NBA Debut

College standout-turned-pro baller Markelle Fultz has had a monumental week. The former Washington Huskies guard went No. 1 overall in the 2017 NBA Draft and was one of seven rookies to land an endorsement deal with Nike.
But now he has to live up to the hype built around him, not only for his new team but also for the Swoosh.
The developing Fultz craze, paired with the millions of eyes of basketball fans worldwide that will be on him, makes the decision for what sneaker he wears on the court all the more important. Industry insiders believe Nike would be best served if he sported the new HyperDunk model on the court, which boasts its newest cushioning tech, React.
“You want your players to showcase your newest technologies. I think that becomes his opportunity,” explained Matt Powell, VP and sports industry analyst with The NPD Group. “You want your best athletes performing at a high level wearing your newest products, so it would be logical to showcase React with him.”
The Nike React HyperDunk 2017, which the brand unveiled at a media event in New York City on Tuesday, arrives in stores Aug. 3.
Nike React HyperDunk 2017
But Fultz, according to Powell, isn’t the only Nike

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