January 22, 2021

Indochino to Add Four More U.S. Stores

Indochino will add to its retail presence this summer by opening four more “showrooms” in the U.S. over the next two months.
The Vancouver-based omnichannel men’s wear brand will open stores in New York, Chicago, Washington, D.C. and King of Prussia, Pa., between July 7 and Aug. 11. That will bring the number of stores overall to 17. Indochino refers to its storefronts as “showrooms” since unlike traditional retail, the locations carry no inventory. Instead, customers visit the store to be fitted and to personalize their suits and furnishings in a process similar to that employed by Bonobos and Knot Standard.
The first new Indochino store will be located at 25 Broad Street, across from the New York Stock Exchange in lower Manhattan. It’s expected to open on July 7. Next up is a location at The Shops at North Bridge in the River North District of Chicago on July 14. On July 21, a unit will bow at the Tyson’s Galleria in McLean, Va., outside Washington, D.C., and the last one will open on Aug. 11 in the King of Prussia Mall outside Philadelphia.
The showrooms will average 2,300 to 2,500 square feet, although the Chicago unit will be smaller, at 1,600

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