January 26, 2021

Shiseido Picks BareMinerals for Bespoke Foundation App

Shiseido has confirmed that BareMinerals is the brand selected to debut the technology acquired when it purchased MatchCo in January.
Earlier this year, WWD reported BareMinerals would most likely get the nod.
“It’s the right fit for BareMinerals for a number of reasons, and it was the obvious brand for us to start with,” stated Marc Rey, president and chief executive officer of Shiseido Americas. “A full 30 percent of American women use the brand. As the leader in complexion and foundation, it was logical that we put the technology on BareMinerals. Additionally, BareMinerals has always been a conversation brand, a brand that wants to have a lot of intimacy with its consumer and there is nothing more intimate than personalizing a product for one person.”
The BareMinerals Made-2-Fit app is now live via a free download for Apple iPhones. Through a series of steps, users capture scans of their skin to transmit to MatchCo to formulate a one-of-a-kind shade that is delivered right to their doorstep.
BareMinerals’ 187 boutiques will also offer one-on-one consultation to use the app. The foundation, which retails for $49, can be received in just a few days in a bottle bearing the purchaser’s name and the date it

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