January 24, 2021

Calvin Klein, Kate Moss, Mario Sorrenti Unite for Obsessed

Calvin Klein has gone from an obsession to being Obsessed — and it has reunited a legendary duo to make the point.
The brand’s new fragrances, Obsessed for Women and Obsessed for Men, which hit counters next month, are a modern interpretation of one of the biggest fragrance blockbusters — and iconic ad campaigns — of all time: Obsession. And Mario Sorrenti and Kate Moss, the respective photographer and face of the original 1993 campaign have resurfaced in those roles for the fragrance’s second coming.
Obsessed was the brainchild of Raf Simons, chief creative officer at Calvin Klein, who made the project one of his first orders of business upon taking over the top creative spot last year.
“I suppose you could say we were obsessed by Obsession. If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss,” said Simons, who conceptualized the campaign and the name of the fragrance.
“I felt very nostalgic looking at the archive of the original shoot. I had not seen many of these photos before and it feels great that they are still so relevant,” said Moss.
Amidst the departure of Francisco Costa, longtime Calvin Klein creative director, and the appointment of Simons

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