January 27, 2021

UN Women and Unilever Unveil ‘Unstereotype Alliance’

PARIS — UN Women and Unilever on Tuesday launched the Unstereotype Alliance, which aims to eradicate stereotypical portrayals of gender in advertising and other brand-led content.
“Recognizing the power of partnerships to accelerate progress, this industry-led initiative will unite leaders across business, technology and creative industries to tackle the widespread prevalence of stereotypes that are often perpetuated through advertising,” Unilever said in a statement.
UN Women, also known as the United Nations Entity for Gender Equality and the Empowerment of Women, and Unilever have been joined on the initiative by companies including WPP, IPG, Facebook, Google, Mars, Microsoft and Johnson & Johnson. Its kickoff was announced at the Cannes Lions, the international festival of creativity, in Cannes, France.
The Unstereotype Alliance, with other members such as Alibaba, Mattel and Twitter, was co-convened by UN Women and Unilever for the first time in Cannes. The organization “aims to tackle how the industry can affect positive cultural change by using the power of advertising to help shape perceptions that reflect realistic, non-biased portrayals of women and men,” Unilever said.
“We’ve seen true progress in our industry, but it doesn’t go far enough,” said Keith Weed, chief marketing and communications officer at Unilever. “Our job isn’t done until

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