November 28, 2020

Robert Geller Brings Forth New Collection

Robert Geller is branching out.
A perennial men’s wear favorite who launched his namesake collection in 2007, Geller will introduce an entirely new line for spring during New York Fashion Week: Men’s.
Called Gustav von Aschenbach, the collection will be lower priced than his namesake line and will make its debut at a presentation at Cadillac House at noon on July 11.
“This is a completely new project,” he said. “It is not a diffusion line.” As such, the collection will not bear his name anywhere on it. “I don’t want people to see it as a secondary line,” he stressed.
“I was trying to look at the market and see where there’s an opportunity,” he explained. Realizing that retailers were drawn to the Robert Geller collection but that its designer-level price points put the line out of reach for some, he set out to provide an alternative.
“We’re working with a new partner in Japan on this and found some great factories to produce it,” he said. So while the initial idea was to just test the new concept, it turned out so well that he will offer 40 styles in five separate colorways for a 200-piece collection. “When I saw the samples, I

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