January 26, 2021

Giovanni Bulgari, Winemaker and Restaurateur

ROME — From jewelry to grapes, Giovanni Bulgari’s venture into winemaking is another form of creative outlet.
After years of traveling the world to seek out the best gems from Tel Aviv and Hong Kong to Sri Lanka and Japan for his family’s jewelry company, Bulgari is now living his dream of working outdoors on the land, with products that reflect the territory he loves: Podernuovo a Palazzone, near Tuscany’s Siena.
In 2004, Bulgari, together with his father Paolo Bulgari, longtime chairman of the Rome-based jeweler, bought the abandoned Podernuovo estate and transformed it into a full-fledged international agricultural firm and award-winning vineyard. Giovanni Bulgari is now introducing his estate’s first white wine, 13,000 bottles of a Vermentino called Nicoleo — a moniker that blends the names of his two sons Leone and Nico — and is investing in the restaurant business. First opened by longtime friend Nicola Malaspina, Bubi’s restaurant in Rome has been joined by a new unit in Milan. Francesca Zanoni, with a background in communication for groups including Valentino, Procter & Gamble and Bulgari, is the third investor in the venture.
“I see this as a way to understand our end customer and observe the market by having direct access to

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