January 19, 2021

Digital Luxury Footwear Brand Zvelle Launches Red Carpet Collection

Elle AyoubZadeh has been quietly building a luxury direct-to-consumer footwear brand she hopes will be around for the long haul.
In doing so, the founder of Zvelle is self-funded and focused on the strategy of seasonless collections with little markup by selling direct to consumer. Zvelle on Tuesday launches a red carpet-inspired collection of five styles to be rolled out at a rate of one per week and priced from $350 to $450, a slightly higher price point than its existing footwear offering.
The impetus for the collection came from the more recent growth in celebrity and other influencer clientele for the company.
In March of last year AyoubZadeh designed a pair of custom shoes for Sophie Gregoire Trudeau, wife of Canadian Prime Minister Justin Trudeau, to wear to the White House for the first state dinner held for a Canadian in 20 years. The shoe ended up drumming up more interest and business for AyoubZadeh from other celebrities asking for shoes to match their own dresses.
“Because we’re a direct-to-consumer brand we’re in regular conversation with our customer and we get a lot of feedback on what they want,” AyoubZadeh said. “One thing we were missing was shoes that she could wear to special

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