January 26, 2021

Battington Lashes Unveils AR-Powered App for Trying On Fake Eyelashes

Battington Lashes is the latest beauty brand to get in on the app game.
The Los Angeles-based Indie, which sells faux lashes handmade from silk, has teamed with FaceCake to launch an augmented-reality-powered app, designed to help customers choose the best set of lashes for them.
“When you try on the lashes [in the app], you can see how they’re really looking on you,” said Sirine Swed, founder and chief executive officer of Battington. “I’ve used beauty apps in the past with other brands and I feel like the apps don’t always reflect what you would really look like [with the product on].”
Battington’s assortment consists of eight styles of lashes, priced from $22 to $28 per set. Swed, a former pharmaceutical sales representative who started the business in 2016, designed the lashes to be easy to use and long-lasting — each set can last up to 25 applications. She said many customers — the line is sold in independent boutiques, on Revolve and in Anthropologie — are first-time users.
“I felt there was a need in the market for better-quality lashes that were comfortable,” said Swed. “Before, MAC was my go-to and I’d be able to get a couple of

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