May 13, 2021

Retailers Divided Over Milan’s Shorter Length, but Praise Collections

MILAN — Retailers were divided about the shorter fashion week in Milan, but they agreed that creativity was strong and that designers generally delivered.
Bruce Pask, men’s fashion director at Bergdorf Goodman, said “despite the fact there are fewer shows here, it is still a schedule packed with appointments, showroom walk-throughs and certainly runway shows. Milan Fashion Week is incredibly important and fruitful for us at Goodman’s, always.”
Retro sports looks, including track suits; oversized silhouettes and baggy pants; layering; strong outerwear; a fresh summer color palette that included shades of pale pink; fluid shapes and fabrics, and streetwear references were some of the main trends praised by retailers.
Maud Tarena, director of men’s fashion at Le Bon Marché, said brands are “mixing up lighter and warmer outerwear together” in a seasonless way. “Thom Browne, for example, offered down jackets and swimwear in the same show [Moncler Gamme Bleu]. Even the weight of fabrics is very versatile,” said Tarena, whose favorite show was Prada. It was “energetic and exciting,” she said. Tarena, however, was frustrated by the limited number of shows in Milan and said there were “no strong discoveries, no surprises.” The store’s budget remained stable compared to last year, she said.
Tom Kalenderian,

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