January 18, 2021

Kim Kardashian Talks KKW Beauty, Contouring and Kylie

Get ready for Kim Kardashian to break the Internet — this time as a businesswoman.
The reality star is about to make her first standalone venture in the beauty space with the launch of her new company KKW Beauty, and it will initially focus on what she is known for (or at least one of the things she is known for): Contouring.
And the numbers are bound to make even beauty’s mega-giants green with envy: Industry sources project that Kardashian will blow through the reported 300,000 units that were produced of her $48 Creme Contour & Highlight Kit in less than five minutes, amassing $14.4 million in sales. Extrapolate that out, and that means if enough supply were available and the pace were maintained, Kardashian’s single product would generate sales of more than $170 million a day.
These estimates are proof that even with no prior experience at the helm of a beauty brand, Kardashian — as well as her 19-year-old half-sister Kylie Jenner — wield a selling power that rivals beauty behemoths from L’Oréal and the Estée Lauder Cos. Inc. to Procter & Gamble Co., Coty Inc. and Unilever.
An expert at building buzz online, Kardashian started teasing the KKW Beauty line to

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