May 13, 2021

Exclusive: China’s Mr. Bags Designs Special Tod’s Capsule

HONG KONG — Tao Liang’s 25th birthday is shaping up to be a special milestone — the Chinese blogger has partnered with Tod’s to launch a 200-piece capsule collection to coincide with his birthday on June 26.
Better known by the moniker Mr. Bags, Liang put his spin on three Tod’s handbag styles, producing 60 each of the Sella and Double T model and 80 of the Wave model. The whole collection will be sold on and WeChat, and if Mr. Bags’ prior collaborations with Burberry, Fendi and Givenchy are any indication, they are likely to sell it out within minutes.
The idea for the collaboration came from a meeting with Tod’s president and chief executive officer Diego Della Valle in Tokyo, Liang said.
“At first, he just wanted me to design a D Bag for myself,” he explained, referring to one of the house’s signature styles. “Then we had some meetings with other executive members of the corporation, and maybe because they think that I have a lot of ideas, the collaboration switched into a whole bag collection.”
Liang confessed that “it’s always been my dream to become a fashion designer instead of a fashion blogger….Plus, Bagfans (as his followers are called) love limited-edition bags, and

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