May 13, 2021

The Money Exchange: A Guide to Private Investors in the Beauty Space

The M&A beauty scene has been a feeding frenzy of activity for the last three years, with multiples reaching historic highs. But before a hot Indie sells to a strategic, there is often a step in between—a cash infusion and strategic advice from an investment group. Here, WWD Beauty Inc has compiled a guide to the key private investors in the beauty space, from seed and venture capital-focused funds to firms whose check sizes run into the billions. The companies are listed in alphabetical order; the number of beauty investments includes current and prior beauty investments.
Alliance Consumer Growth
New York and Los Angeles
Number of Beauty Investments: 4
Current Brands: Tata Harper, Nudestix, Pacifica
Big Win: Baby-care brand Babyganics, ACG’s first-ever investment, was acquired by SC Johnson in 2015.
The Deal: ACG generally invests between $5 million and $30 million per deal in companies that have between $5 million to $50 million in revenues. The firm has about $500 million in assets under management.
Key Player: Julian Steinberg, Managing Partner
Beechwood Capital
Wellesley, Mass.
Number of Beauty Investments: 3
Current Brands: Tatcha, MiniLuxe, Violet Grey
Big Win: N/A
The Deal: Beechwood Capital invests in companies that have between $5 million and $50 million in revenue. The firm usually invests between $1 million

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