January 21, 2021

Memebox to Launch 2 Private Label Brands in Ulta Beauty

The fruits of Memebox’s labor — including a massive strategy shift — are about to launch in Ulta Beauty stores.
The company is introducing two private label skin-care brands, I Dew Care and Nooni, online at Ulta on June 26 and in 300 bricks-and-mortar doors July 10. Ulta will launch 14 stockkeeping units from each line.
“It’s our first major partnership for the U.S. market,” said Dino Ha, chief executive officer of Memebox. “We’re starting with 300 stores, but our hopes are quite big on this and I think Ulta is interested in taking this further.”
The launch comes after Memebox closed a $60 million venture capital round in 2016, with plans to center its attention on China. But now the company is focusing on its private label brands in the U.S. because China has been tougher on imports of Korean beauty following political tensions between the two countries. It also changed its web site, once a distributor of South Korean beauty products, to a content platform (since then, active users on the site have increased 60 percent, Ha said).
I Dew Care is actually a re-branded version of Memebox’s former Bonvivant line, which focuses on glowing skin.
“It’s hard to resonate with the U.S.

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