January 19, 2021

Chiara Ferragni Named Costume Designer for Intimissimi’s Annual Show

MILAN — Chiara Ferragni, the Italian influencer and entrepreneur behind The Blonde Salad digital platform and the Chiara Ferragni Collection of footwear and accessories, is taking her collaborations to a new level.
The Italian lingerie label Intimissimi asked Ferragni to design all the costumes for its annual “Intimissimi on Ice” show, which will take place on Oct. 6-7.
Staged at the renowned Arena in Verona, this edition of the show will be themed “A legend of beauty” and showcase the performances of a range of singers and professional ice skaters. The format first debuted with Intimissimi’s support in 2014, and Ferragni has attended the event as a guest since then.
Ferragni explained that the partnership started “spontaneously and has been the chance to test myself to create costumes [for a show,] which is an experience I never had done before.”
Details on the costumes have not been disclosed yet.
Followed by 9.8 million people on Instagram, Ferragni chose this platform of social media to announce the partnership on June 14. She posted an image capturing her in front of the mood board that served as inspiration during her creative process. “So excited to be working on something super new to me: becoming a costume designer for “A legend of beauty,”

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