MILAN — Brioni has appointed Nina-Maria Nitsche as its new creative director.
Nitsche joined Maison Martin Margiela in 1989, working closely with the founding designer for 23 years. After Margiela’s resignation, in 2009, Nitsche took over the creative direction of the brand. She joined Vetements in September 2016 but left when the company relocated to Zurich from Paris earlier this year.
“Ever since I met her in 1996, I have been impressed by her creative approach, starting from a clearly defined concept and then transforming that into products that accurately resonate with the customer,” said Brioni’s chief executive officer Fabrizio Malverdi. “Her point of view will allow the brand’s core values to prosper and yet inject a contemporary dialogue that will enable Brioni to evolve into the future.”
“Thanks to its long sartorial history, Brioni has the potential to redefine its position as a unique luxury brand,” said the designer. “The house’s philosophy is based on a pioneering approach to men’s wear. My aim is to reinforce and invigorate this longstanding tradition.”
François-Henri Pinault, chairman and ceo of parent Kering, added: “I am delighted to welcome Nina-Maria Nitsche to Brioni and within Kering. Nina-Maria has a very accurate understanding of the Brioni man