October 23, 2020
Uncategorized

Balenciaga’s Colette Takeover Includes Eye Masks, Mugs and Beyond

LOGO MANIA: After the Balenciaga Paris souvenir scarf and the Balenciaga Ikea-inspired tote, the brand that elevates generic items into desirable designer objects is bringing out Balenciaga mugs and sleeping masks.
The items are part of a selection of exclusive products created to celebrate Balenciaga’s takeover of the first floor of landmark Paris concept store Colette, as part of a new series of guest slots.
Creative director Demna Gvasalia has concocted a series of events for its residency, scheduled to run from June 19 to Aug. 5, including installations, an art exhibit and free manicures, courtesy of Balenciaga’s nail artist Mei Kawajiri.
Its men’s fall collection, inspired by corporate culture, will be the centerpiece of the display. A selection of looks from the women’s collection, available exclusively at Colette, will be offered in key fabrics and colors borrowed from the men’s line, alongside novelty items like the aforementioned mugs.

A look from the Balenciaga collection available exclusively at Colette.
Courtesy Photo

Customers will be able to admire “Cake,” a sculpture by German-Norwegian artist Yngve Holen consisting of a Porsche Panamera sawed into four pieces. It belongs to Lafayette Anticipation, the art foundation backed by retailer Groupe Galeries Lafayette, which last year staged a fashion show for

Follow WWD on Twitter or become a fan on Facebook.

Read More…