January 19, 2021
Uncategorized

Mulberry says terrorism and election uncertainty may have hit UK sales

Fashion brand hails second year of growth but CEO says general election and attacks may have led to lower footfall at UK stores

New designs and website improvements lifted sales and profits at Mulberry in the last year, but the British brand has warned that uncertainty around the general election and terrorist attacks hit UK sales in recent months.

Thierry Andretta, Mulberry’s chief executive, who joined from Céline in 2015, credited “strong creative momentum” for a second year of growth as the company recovers from a disastrous move upmarket.

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