January 24, 2021

Mizzen + Main to Open Six-Month Pop-up in SoHo

Men’s wear brand Mizzen + Main is opening a pop-up store on Thursday in SoHo.
The store, at 452 West Broadway, will be open for six months. While the pop-up is open, the company will offer customers a “trade program” where they can bring in a cotton dress shirt that they no longer want in exchange for $50 off a Mizzen + Main shirt.
The men’s brand has had four pop-ups before, but those were open for either a few days or a few weeks. The last one in Manhattan — two pop-ups were in Manhattan in 2015 and two in San Francisco in 2016 — was at the Refinery Hotel in November 2015.
According to Kevin Lavelle, chief executive officer and founder of the Dallas-based brand, “This will make us better. To be able to interact with our customers will help us understand what is needed to run retail ourselves, and for our retail partners.”
Lavelle said he doesn’t have any grand plans to open a fleet of Mizzen + Main stores. “I don’t ever really see us owning a massive retail presence. We have a great distribution network,” he said.
The brand, which celebrates its fifth birthday this summer, is in nearly 380

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