January 26, 2021

Alex Keith Succeeds Patrice Louvet at P&G Beauty

Procter & Gamble revealed in an internal meeting today that Alex Keith is succeeding Patrice Louvet, WWD has learned.
In her new role, Keith, formerly the president of P&G’s global skin and personal-care division, will serve as president of global hair care at P&G and will lead P&G Beauty overall. Markus Strobel, currently the vice president and brand franchise leader of SK-II, will take over Keith’s role. His successor will be announced at a later date, a spokesperson for the company said.
Louvet left P&G last month to become chief executive officer of Ralph Lauren Corp., succeeding Stefan Larsson.
Keith’s promotion is coming on the heels of a reinvigoration of sorts for P&G Beauty, which began with its divestment last year of the bulk of its portfolio — 41 brands went to Coty Inc. for $11.6 billion. What remains is a streamlined proposition of 12 brands and four categories — hair care, skin care, personal cleansing and deodorants — and a tight focus on P&G’s core brands, including Olay, Pantene, Head & Shoulders, Herbal Essences, Vidal Sassoon, Secret, Old Spice, Ivory, Safeguard, Aussie, Rejoice and SK-II.
Under Louvet, P&G has posted six straight quarters of growth, though much of that success is attributed to SK-II

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