November 28, 2020

Street Signs: Venus X Has a New Vision for Retail

Venus X is expanding her orbit.
The DJ, who founded the GHE20G0TH1K party series in 2009 and brought on with Hood by Air’s Shayne Oliver as a resident in 2010, has opened Planet X, a Chinatown store selling vintage and new products.
She tested out retail last year with a pop-up in the Bushwick section of Brooklyn, that was only supposed to last for a month, but remained open for six months. And shortly after packing up the temporary shop, she moved into a studio on the third floor of a Chinatown building at 99 Canal Street.
“It was so hard,” said the DJ, whose birth name is Jazmin Venus Soto. “But we learned how to do things like hire people, fire people and do inventory. Things are undoubtedly going to get messed up if you don’t have investors or a lot of money, but we all learned together. It was very ‘Teen Mom’ style.”
Soto is used to operating on the periphery and championing the marginalized. She’s created safe spaces for mostly young, LGBTQ people of color with her parties and recently launched a GHE20G0TH1K record label to promote artists that bigger labels don’t typically invest in. She even called out a powerful pop star,

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