PARIS — The humble T-shirt is about to get a new designer spin.
Fruit of the Loom is partnering with Paris-based designer Cédric Charlier on a unisex line of T-shirts that will be presented on June 21 alongside his men’s and women’s collections during Paris Men’s Fashion Week.
It marks the first designer collaboration for the 166-year-old brand of classic underwear and casualwear for men, women and children, which is owned by Berkshire Hathaway Inc.
Charlier has produced four styles in ring-spun 100 percent cotton fabric, featuring design signatures such as multicolored stripes and asymmetry, in a color palette ranging from black, white, navy and heather gray to red and pink.
Available in sizes ranging from XS to XXL, they are priced from $120 to $140 each.
A sketch of a Fruit of the Loom x Cédric Charlier T-shirt.
It was the Belgian designer who reached out to Fruit of the Loom, which he considers one of the most iconic American brands. “It’s a brand I’ve always worn. Every time I go to New York, I stock up,” he told WWD in an interview at his headquarters, a raw industrial space in the Marais district of Paris.
A veteran of labels including Céline and Lanvin, Charlier has