January 22, 2021

Virgil Abloh to Take ‘Temperature’ of Our Times at Pitti

MILAN — “Imagination plus clothing to me equals art.”
That equation forms the basis of Off-White’s philosophy, according to Virgil Abloh, the brand’s founder and creative director.
And fashion and art are definitely instrumental to “open people’s minds, change the context,” as the eclectic artist and designer explained during an interview at the Cardi Black Box art gallery here, which had been transformed into the company’s temporary headquarters. Abloh and his team are currently working on the men’s runway show the brand will host in Florence on June 15, as a special guest of the 92nd edition of Pitti Uomo.
“I’m super inspired by being asked to show at Pitti because I feel like it’s a great institution within fashion to highlight designers that are doing relevant work,” said Abloh, who is taking part in the Florentine fashion calendar for the first time. “For Pitti, being asked is a sort of [acknowledgment] that a new style in fashion has arrived. And, to me, I’m thankful to be given that stage to do this concept.”
But the location and its tradition, while definitely pushing Abloh to develop a collection “showing the tension between sartorial and streetwear,” as he explained, weren’t the designer’s only sources of inspiration. Abloh highlighted “I’m

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