January 26, 2021

What a Warriors NBA Playoffs Sweep Could Do for Under Armour’s Curry Shoe Business

Stephen Curry and the Golden State Warriors could make history tonight if the team sweeps the Cleveland Cavaliers, becoming the first team in NBA history to go 16-0 in the playoffs.
While the feat is undeniably incredible, what it could to for Curry’s shoe sales with Under Armour is debatable.
“Mad Money” host Jim Cramer said on a CNBC’s “Stop Trading” segment this week that if the Golden State Warriors complete the sweep in the NBA Finals, people will want to buy the Curry 4.
Stephen Curry wearing his new Under Armour Curry 4 sneaker.
However, not everyone in the footwear industry agrees.
“I think he’s wrong in saying that [a sweep] will make an impact. We’ve never really seen a visceral reaction, positively or negatively, around a championship around individual athlete’s shoes,” Matt Powell, VP and sports industry analyst with The NPD Group, explained to Footwear News.
Ankur Amin, co-owner of Long Island, N.Y.-based retailer Renarts, admitted a Golden State sweep could help Curry sales, but it would be a minimal improvement because the consumer base for the baller’s sneakers is slimming.
“It [Curry sneakers] still works for the younger guys, junior high and below. But it works a lot less for people in high school; 14

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