May 13, 2021

Virtual Fashion: Google Takes to the Costume Institute

Fashion’s foray into tech continues. Google has partnered with the Metropolitan Museum for its latest exhibition, the “We Wear Culture” project, which was celebrated with a cocktail party Thursday night.
“It doesn’t matter if you are in fashion or not: you are by nature a part of it simply by wearing something,” said Amit Sood, director of the Google Cultural Institute, from the Grand Hall in the museum. “There is something in it for everyone.”
Designers Tory Burch, Adam Selman, Dao-Yi Chow and Maxwell Osborne came out to try on the exhibit’s virtual reality glasses and mingle, as did art folk Dustin Yellin, Casey Fremont Crowe, Rachel Feinstein and more.
“For the [fashion] industry, it will be particularly useful for research and inspiration,” said Kate Lauterbach, a program manager for Google’s Cultural Institute, and a fashion veteran herself, who sees the permanence of the virtual project as a democratic way of giving everyone a rich experience into the history of fashion. “It’s just the beginning of what we can do with clothes.”
The “We Wear Culture” project combines the tools of virtual reality with fashion designs of the past. Google and the museum have been collaborating for the past two years in an effort to document, catalogue

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