December 1, 2020

Topman Design goes back to the future at London men’s fashion week

Creative chief aims to coax men out of skinny jeans and into wide-legged trousers with gender-fluid, 80s-inspired collection

Topman Design, the catwalk arm of the high street brand, is aiming to “change the perspective” of menswear with its collection being unveiled on the opening day of London Fashion Week Men’s.

At an event on Friday night entitled Transition, invitees snaked through east London’s Truman brewery for an exhibition by the photographer Nick Offord, a film by Max Wallis, an installation by the Rhythm Method musicians and a pop-up shop, before eventually finding themselves in a presentation space, with models wearing the spring/summer 2018 collection.

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