January 26, 2021

Salma Hayek, Juice Generation Get Into Beauty, Launch Blend It Yourself

NEW YORK — Smoothies that double as face masks are the future of the beauty wellness movement — or so says Salma Hayek.
The actress, in town to promote her new movie “Beatriz” that hits theaters today, is here to launch her new brand of edible beauty: Blend It Yourself for Juice Generation, a new smoothie, face mask and bowl national delivery service she co-created with the company’s founder, Eric Helms.
The range — which includes 12 smoothies and three acai bowls that arrive prepped and portioned — include a selection of three “Beauty Blends” that could each be blended and used as a smoothie or topical mask.
Whether one decides to “slip or slather” (or a little of each) is at their discretion, said Hayek, who is for the first time bringing beauty to Juice Generation on a national scale. Helms, founder of Juice Generation, called this the most ambitious launch the 18-year-old juice and smoothie chain has had to date.
While still a niche subset of the green juice and smoothie movement, companies that deliver measured and precut ingredients for blending are a growing offshoot of the on-demand food space. Juice Generation isn’t first to market — Daily Harvest and GreenBlender have

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