Born and raised in London, Bodybound creative directors Kim Wilkins and Pliny Champion launched their label in 2012.
The duo met in college. Wilkins studied knitwear at Central Saint Martins and graduated in 2005, then moved on to study men’s wear at the Royal College of Art. He completed the program in 2009. Champion took a more varied route, going from studying biology to environmental public relations and photography. He ended up in fashion, graduating from Imperial College London. They have worked for labels including Alexander McQueen, Ermenegildo Zegna, Matthew Williamson, Halston and Mark Fast. The designers, who produce their collections between London and Bali, were selected by Yohji Yamamoto as finalists for the Hyères award in 2012.
Wilkins said their man is someone who “has an appreciation for subversion.” Champion added: “A little irreverence never did anyone any harm.
“We believe in challenging the relationship between utility and luxury,” Champion said. “We’re interested in the modern masculine aesthetic, and create innovative textiles and engineered knitwear for utilitarian silhouettes.”
Wilkins said the due is “always looking to challenge mediocrity. Everyone’s approach to design is unique, the collections reflect our interests. Our process is complicated, but the message is simple.”
This season the duo will present