May 13, 2021

Hard Candy Cofounders to Launch Smith & Cult Face Category

Smith & Cult is moving into the face category.
The brainchild of Hard Candy cofounders Dineh Mohajer and Jeanne Chavez, Smith & Cult launched in 2014 with nail lacquer and an emphasis on punchy, trend-driven color and glitter. The brand has since added lip and eye categories, and the face products — a highlighter and blush-bronzer duo — represent the next steps in Smith & Cult’s slow-burn growth strategy.
The Illumify Shimmering Highlight, priced at $36, and Book of Sun — the blush-bronzer, which retails for $40 — will launch next month in Saks Fifth Avenue, Net-a-porter, Space NK, Bluemercury and online at Bergdorf Goodman and Bloomingdale’s. The products are also on Smith & Cult’s own e-commerce site and at C.O. Bigelow.
The formulas have been painstakingly worked on by Chavez, a trained cosmetics chemist, while Mohajer works on the overall creative direction, including packaging and art. Smith & Cult is Mohajer and Chavez’s third brand together after selling Hard Candy to LVMH and their second brand, Disney Couture, to Limited Brands.
The blush and bronzer, Chavez said, are formulated with a microfine powder, designed for a soft look and to feel like second skin, and the highlighter was developed with a

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