January 19, 2021

Ministry of Tomorrow Launches Vegan Lifestyle Magazine, Plans Pop-up Shops and Los Angeles Store

GREENER FIELDS: Keeping true to its eco-minded approach to fashion, Ministry of Tomorrow has launched a vegan lifestyle magazine called MOT Mag.
Looking to empower staffers and enlighten consumers has been the Los Angeles company’s goal from its inception, according to president and founder Julian Prolman. The content-rich read features articles such as a Vivienne Westwood profile, Pharrell Williams’ inspiration for sustainable fashion, and a piece about the digital deterioration of natural feminine beauty. MOT has created a base of 20 freelance writers and there are plans to add guest contributors who are thought leaders and social commentators, Prolman said. “We decided on publishing the magazine now in order to grow our brand in a more engaging way that builds a community and creates meaningful relationships with our target audience, as opposed to relating to them only on a transactional basis.”
Topics are chosen in different categories, based on how well they align with MOT’s brand values — sustainability, compassion and higher consciousness. Started in 2011, the company’s flagship project is in Nairobi, Kenya just outside of one of Africa’s largest slums, Kibera, where a facility has been built to sponsor professional artisan tailors. They create MOT’s bags for women and men

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