MILAN — Damir Doma is unveiling an exclusive collaboration with Italian sportswear brand Lotto during his spring 2018 coed runway show to be held in Milan, on June 18.
The Damir Doma x Lotto collection will include 56 pieces, half for men and half for women, that will combine the aesthetics of the two brands.
“Lotto really trusted me and they gave me carte blanche to develop the project,” said Doma. “I was born in 1981 and I grew up in a period which turned to be extremely important for the brand.”
In the mid and late Eighties, Doma, who started playing tennis at age four, watched Boris Becker winning Wimbledon and the U.S. Open wearing Lotto outfits. The A.C. Milan soccer team also won the Champions League in Athens in 1994 in Lotto field uniforms.
In order to pay homage to the brand’s successful past, Doma researched the Lotto archives to find inspiration for the collection.
Damir Doma x Lotto collection
“We are extremely happy that Damir got so deeply and personally engaged with the project,” said Lotto chief executive officer Andrea Tomat.
The collection includes tracksuits embellished with deconstructed Lotto bands, T-shirts, sweatshirts, tank tops, polo shirts, as well as rain jackets and waterproof coats. Each piece features both the